Welcome to StatLabs®, our Algorithm Conceptualization, Testing, Deployment & Simulation Laboratory. It’s our Lab for doing R&D in Decision Science & Data Science (Cognitive Research, Statistics, Mathematics, Operations Research and allied areas).
Experience suggests that it takes 15-25 years for a new analysis technique to be available to be used by Business. Obviously, if a new analytics technique is made available to Business within 1-3 years of it being published in a Research Journal, it gives an unparalleled advantage in today`s competitive world.
StatLabs® does exactly that – we keep an eye on new Techniques being available, assess their possible impact, test them in real-life scenarios, and tweak them to make Business sense.
StatLabs® consultants continuously do R&D on new techniques, develop algorithms to solve business issues, critically analyze these by putting them through the acid test of real-life data analysis, and commercialize the same. Our clients are the first ones to get the best of the world techniques.
StatLabs is our registered Trademark.

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  • Campaign RoI Optimization
    • Optimize RoI of various competing media channels that typically have varying
      • – success rates
      • – audience base
      • – measuring matrix
    • Campaign objectives (Awareness/ Engagement/ Conversion)
    • Dynamic optimization algorithm that automatically adjusts itself based on data.
    • Uses multiple contradictory views – not only “Propensity to respond”, but also “Propensity to Churn” based on the same campaign
  • ROI Prediction Model
    • Based on the RoI for first 2-3 days of a campaign, predicts the likely RoI
    • Predicts which channel – audience segment combination is likely to perform and which is not
    • Saves from the unexpected surprise at the end of the campaign – flags under-performing channel-audience segments so that user can fine-tune the campaign
    • Also makes it possible to leverage on over-performing segments to overshoot campaign objectives
  • CVI (Customer Value Index)
      While the campaign is underway , it tells the following :
    • What components, channels, segments are working
    • What actions one should take to ensure it meets the campaign objective
    • How to leverage on successful segments/ channels
    • Real time Pre warning signals
    • Ante-mortem, not Post-Mortem
    • Its takes away all the nasty surprising elements & drives positivity
  • Propensity Modelling
    • Propensity prediction
    • Individual-Channel-Campaign type complex propensity calculations- By Weekday/ day part
    • Considers “natural propensity to buy” to arrive at real incremental propensity to buy – “the best campaign candidates may not really be the best”
    • Also considers “Propensity to Churn” (opt for un-subscription) based on number of communications already sent
  • Digital Footprint Analyser (DFA)

    Dynamic behavioral-demographic segmentation based on digital behavior to get Digital foot-print analyzer gets amazing insights to a seasoned Digital Marketer – these insights are way ahead of the insights provided by any other tool available in the market today.

Browse through our Industry specific solutions!